We know healthcare. We know 50+. And most importantly, we know how to connect the two.

Understand the human being behind the patient. Diagnose the real problem. Remove friction. Communicate clearly. Earn trust. Then apply exceptional creativity to turn that understanding into content and activations that connect the 50+ audience with healthcare brands. That’s GeezeRx.

Older. Faster. Better.

Less than 5% of agency employees are over 50. Which means most 50+ healthcare advertising is being created by people who have never experienced menopause, caregiving, hospice, a cancer scare, an aging parent, changing mobility, managing multiple medications, or the realization that healthcare is suddenly taking up a whole lot more space in their lives.

That’s where GeezeRx is different. We bring together Geezer Creative’s strategic, creative and cultural expertise with a network of 50+ healthcare marketing experts who understand the audience from both sides: as seasoned healthcare professionals and as members of the audience themselves.

The result? 50+ healthcare advertising and branding informed by experience, grounded in understanding, and ultimately more relevant, more compassionate and more effective.

Healthcare clients we’ve made a little healthier.

Montage Health logo featuring multicolored overlapping squares and the words 'MONTAGE Health'.
Northwell Health logo with colorful geometric shapes and text.
CalOptima Health logo with a colorful geometric shape above the text.
MediGo Urgent Care logo with blue and green text on a white background
Bright Health logo with green, blue, and teal text on a white background.
Logo for Trü Primary & Urgent Care featuring the word 'trü' in lowercase blue letters with two orange dots over the 'u', followed by the text 'PRIMARY & URGENT CARE' in blue.
Presbyterian logo with a stylized triangle symbol and the word 'PRESBYTERIAN' in bold, burgundy letters.
Medica logo with a stylized heart and stethoscope icon
Blue Cross and Blue Shield Minnesota logo with text.
Mayo Clinic logo.
Logo with a large blue question mark and text that reads "The Partnership for a Drug-Free America."
Pfizer logo on a black background.
The word 'Medtronic' in large blue letters.
Logo for MNGi Digestive Health, featuring a stylized circular symbol with wave-like lines, and the company name in bold blue and teal letters.
Texas Health Resources logo with a blue and green emblem and text.
Logo for MoGo Urgent Care with green and blue text.

A new urgent care needed a sense of urgency.

Introducing a new California retail urgent care facility by Montage Health with TV and radio and the message “Feel Better Yet?”


Bright Health logo with colorful letters

A new insurer needed to show it wasn’t insurance as usual.

We branded and launched Bright Health in Colorado. “Insurance you can feel good about.”


Medica logo with a heart and stethoscope icon next to the text 'Medica'

A Medicare Advantage Plan provider wanted to uncomplicate Medicare Advantage Plans.

A collage of three people and the text 'The Parts of Medicare.' One man with glasses and a beard outdoors, a woman in athletic wear in a gym, and a woman talking on a phone indoors, with the Medica logo at the bottom right.
Slide from a presentation titled Part B Medical Coverage, showing a doctor speaking with a patient in a medical office.
Part D of a document about plan types for Medica, with an image of a diverse group of people in meditation or prayer outdoors, with eyes closed and hands in a prayer position.
Hospital hallway with healthcare workers walking away, wearing scrubs and hair covers, with large windows on the right side.
Diagram of private Medicare advantage plans divided into Part A, Part B, and Part C.
Two smiling people riding bicycles in a park with green trees, wearing helmets, one wearing a yellow sweater and the other wearing a light blue shirt.

Along with promotional and collateral materials for Medicare Advantage Plans open enrollment, we created a simple, detailed, explanatory video for people to watch and understand how Medicare and Medicare Advantage Plans work.


Logo of Beond Ibogaine with a circular graphic of the sun rising or setting over a body of water, with wavy lines representing water, and the word 'beyond' written in white lowercase letters.

A cutting edge mental health treatment needed some credibility.

Helping a cutting edge mental healthcare brand tell their story through the stories of the people they have helped.

What Our Clients Say

A man named Tom Feegel stands next to shelves displaying various health and wellness products in a retail store or clinic.

“Working with Geezer was a strong experience for Beond. They helped us translate a highly nuanced and often difficult-to-communicate offering — medical neuroplasticity treatment, personal transformation, safety, hospitality, and trust —into a clear, emotionally resonant, and accessible brand story.

They were thoughtful collaborators, receptive to feedback, and able to work effectively with multiple stakeholders across strategy, operations, and leadership. Importantly, they were comfortable operating in a sensitive and emerging category where nuance, trust, and tone matter.”

— Tom Feegel, CEO & Co-Founder, Beond

A man named Tom Feegel with short hair and a slight smile, wearing a white short-sleeved button-up shirt, is sitting at a wooden table with a purple notebook and a black pen.

Our Team

Karen McKinley

CCO / Copy

Karen’s experience in writing for and leading healthcare brands covers everything from big brand launches and social media to direct response TV on brands like Medica, Blue Cross Blue Shield, Montage Health, Presbyterian Health, CalOptima, and many more. Before launching GeezeRx, she was the CCO at a Chicago agency overseeing work on brands like Northwell Health and UPMC.

Dawn Yemma

Mayo Clinic, Medica, Blue Cross Blue Shield, Pfizer, Medtronic, North Dakota Health. When it comes to healthcare marketing, Dawn has worked on it all. Dawn is a recognized and highly-awarded creative leader with more than 30 years experience on everything from Medicare enrollment campaigns and easy-to-understand educational videos to big provider brand launches.

ECD / Art